Digital Revolution - the Active Audience, October 2012

Digital Revolution - the Active Audience looks at the implications for film of changing consumer demand patterns, fuelled by a new wave of digital development. It assesses the challenges to existing models but focuses on the potential for new demand-driven strategies for business and public policy, based on three core themes: reach, experience and engagement.

This report (October 2012) is the fourth edition of the Digital Revolution series, first commissioned by Cine-Regio in 2008.

Digital Revolution - the Active Audience looks at the implications for film of changing consumer demand patterns, fuelled by a new wave of digital development. It assesses the challenges to existing models but focuses on the potential for new demand-driven strategies for business and public policy, based on three core themes: reach, experience and engagement.

Link: http://www.cine-regio.org/press/digital_revolution_2012/