From cinemas to VOD: A case study of recent films now free on line!
Από τους κινηματογράφους έως το VOD: Μια μελέτη περίπτωσης των πρόσφατων ταινιών, τώρα δωρεάν στο διαδίκτυο!
(κείμενο στην αγγλική γλώσσα)
This brand new VOD market overview adresses two major questions:
- What is the status of “films” in VOD catalogues as regards the release in cinemas?
- Are films released in cinemas in Europe actually available on VOD in Europe?
Some key insights from this new VOD market overview:
- Research shows that 62% of recent EU28 films released in cinemas make it to VOD in at least one EU28 country.
- Cinema and VOD releases tend to overlap. However, in one third of all countries releases, EU28 films were released direct-to-VOD.
- For any EU28 FILM, VOD adds 3 additional territories to the cinema release footprint.